Friday, August 24, 2012

31 Years and Growing


            Central Collision Center's goal is to provide exceptional customer service at each of our locations, regardless of how many locations we develop. The key piece to providing a unique customer experience is culture. I have always placed a strong emphasis on company culture because I do not want to just be another business or a standard employer. I want Central employees to feel comfortable at work, enjoy their jobs, learn and have fun. As we grow, my goal is to introduce our company culture into our new locations while maintaining it at our existing locations. Our company culture is one aspect of Central Collision that will never change.
            Currently, we are revisiting what the Central brand means to us, and what we would like our name to mean to customers. Our goal is to be as transparent through this process as possible. We have asked our employees their opinions through a 3-part survey. Questions covered everything from company strengths/weaknesses to biggest challenges and needed improvements. It was very encouraging to read each employee's answers and realize just how much they care about our company.
           We will share our answers with you over the next few weeks on our Facebook page and Twitter. Now, we want to hear from you. Please feel free to comment on our posts or respond to our tweets about your image of and experience with Central Collision Center.
            One major aspect of updating our brand is creating consistency throughout our locations. Whether our processes, physical office space or communication tools, we would like everything to be consistent. As a result, we will develop our brand identity as an industry leader in quality, competitive pricing and customer care.
            I am extremely excited to share our branding experience with you, and look forward to revealing some much needed updates. 

Mike Caruso
Founder, President and Owner
Central Collision Center