Growing up in and around the collision industry allowed me
to observe a common disconnect between public perception of “body shops” and
the way we choose to run our company. The common misconception is that shops
are dirty, drab dungeons with one man running the office, doing the work, and getting
in your wallet. Today - at least at Central Collision - things are much
different.
Customer Service
Accidents are not fun for anybody. Our staff at Central is
trained to efficiently process repair needs, including towing and rental, all
while forming a personal relationship with each customer. Every customer is different and every
customer is important. We know our service is just as important as our finished
product, which is why we tailor the experience to fit each individual
customer’s needs.
Do you want photos emailed to you everyday?No problem.
Would you like to receive updates via text? We can do that.
Do you want photos emailed to you everyday?No problem.
Would you like to receive updates via text? We can do that.
We also design our facilities for customer comfort. Our
indoor estimating and delivery bays keep customers out of the elements while
our estimators explain the repair process upon arrival and managers review the
work done at the point of delivery.
Technical Training
With new, intricate vehicle technology being introduced by
manufacturers, technicians must stay on the cutting edge. At Central, all
technicians are required to complete training specific to the latest repair
methods authorized by vehicle makers. New federal fuel standards require lighter
and stronger materials to be used to ensure structural integrity. These
materials require specialized tools, such as welders, cutting instruments and
bonding methods, and training to complete safe and perfect repairs. Also,
hybrids and fully electric vehicles present new procedures when disabling and
enabling high voltage systems. Improper methods can result in injury and even
death. The safety of our technicians and customers is of the utmost importance
at Central, which is why we believe in thorough and effective training.
Final Presentation
Every vehicle repaired at Central is delivered perfectly detailed
as if it came off the showroom floor. Each customer is presented with a written
lifetime warranty. We know we are
only as good as our finished product.
That’s why the majority of our business is repeat customers and
referrals. There is no better
feeling than the moment our customer sees their beautifully repaired car for
the first time. It’s what we work for every day.
Being a younger manager in the industry, I am fortunate to
have been spared from the “dungeon days.”
At Central, we strive to provide a first class experience at a first
class facility. Our customer
service and finished product are what make us an industry leader in both
quality and service.
Michael Caruso is the manager of Central Collision Center of
Oak Forest. He graduated from Marquette University in December
2007 with a double major in Finance and Entrepreneurship. In June,
Caruso will celebrate his fifth anniversary with the company.
