Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Monday, December 16, 2013

Tinley Park Sign Named "Best of Best" at State Competition


Central Collision Center of Tinley Park's sign recently received the “Best of the Best” Sign Design Award at the Illinois Sign Association’s (ISA) Fall Conference.

Central Collision's Tinley Park store, located at 18040 Oak Park Ave., opened on April 12, 2012.

The sign, designed by Bill Van Bruggen and Bill Stonis of Van Bruggen Signs, Inc., was installed in late April 2013 as part of Central Collision's renovations to its property. 

The company's sign at its Tinley Park location.
Picture provided by Van Bruggen Signs,  Inc.
Since opening its doors in Downtown Tinley, Central Collision has dedicated itself to updating its property to align with the Village of Tinley Park’s Legacy Code. Property enhancements include new signage, updated landscape and new windows. The company plans to renovate its building in 2014.

“We are working to update our entire facility to the standard this sign has created,” said Mike Caruso, president and owner of Central Collision Center. “We have had a great partnership with Van Bruggen Signs for over 20 years. Their design and quality always exceed our expectations.”


Van Bruggen Signs’ design also won first place in the Illuminated Signage category during the Sign Design Awards at the annual ISA Fall Conference.

The ISA has been holding the Sign Design Contest for the past 29 years to showcase creativity in design, medium and execution in eight categories.

For more information about Central Collision Center, visit www.centralcollision.com. For more information about Van Bruggen Signs, Inc., visit www.vanbruggensigns.com.

Friday, August 24, 2012

31 Years and Growing


            Central Collision Center's goal is to provide exceptional customer service at each of our locations, regardless of how many locations we develop. The key piece to providing a unique customer experience is culture. I have always placed a strong emphasis on company culture because I do not want to just be another business or a standard employer. I want Central employees to feel comfortable at work, enjoy their jobs, learn and have fun. As we grow, my goal is to introduce our company culture into our new locations while maintaining it at our existing locations. Our company culture is one aspect of Central Collision that will never change.
            Currently, we are revisiting what the Central brand means to us, and what we would like our name to mean to customers. Our goal is to be as transparent through this process as possible. We have asked our employees their opinions through a 3-part survey. Questions covered everything from company strengths/weaknesses to biggest challenges and needed improvements. It was very encouraging to read each employee's answers and realize just how much they care about our company.
           We will share our answers with you over the next few weeks on our Facebook page and Twitter. Now, we want to hear from you. Please feel free to comment on our posts or respond to our tweets about your image of and experience with Central Collision Center.
            One major aspect of updating our brand is creating consistency throughout our locations. Whether our processes, physical office space or communication tools, we would like everything to be consistent. As a result, we will develop our brand identity as an industry leader in quality, competitive pricing and customer care.
            I am extremely excited to share our branding experience with you, and look forward to revealing some much needed updates. 

Mike Caruso
Founder, President and Owner
Central Collision Center